Industries › E-commerce & DTC
The questions e-commerce and DTC brands actually ask, answered against the numbers that decide them — with unedited excerpts from real analyses.
The bind specific to this industry is that retail distribution fixes the customer-acquisition cost but needs working capital the runway cannot fund. Almost every strategic question in e-commerce and DTC brands runs into it eventually, which is why answers borrowed from other sectors tend to point at the wrong lever first.
The numbers that carry most decisions here are LTV/CAC, contribution margin, paid media as % of revenue, repeat purchase rate. Analysis that starts from revenue and works down rarely reaches them; analysis that starts from them usually settles the question in one pass.
This is unedited output from a completed run on Northaven Goods — $62M revenue, 95 people — a sample profile used for testing rather than a customer.
The subject is Northaven Goods, a sample company profile used for testing rather than a customer — $62M revenue, 95 people.
Excerpt from a real Percision run · Quick Market Scan · sample company profile
The move. Convert the existing 36% zero-CAC organic cohort into a self-funding repeat-purchase engine that lifts LTV/CAC from 2.4x to 3.1–3.4x within 18 months.
| Investment required | $400–600K total (base case $500K) |
| Expected return | 4.8–6.4x on $500K investment within 18 months |
| Revenue, year 1 | $1.6–2.1M incremental revenue |
| Revenue, year 2 | $2.4–3.2M incremental revenue |
| Revenue, year 3 | $2.8–3.8M incremental revenue (mature run-rate) |
| Exit criteria | Strategy should be reversed if, within 12 months, repeat purchase rate has not reached 33% OR if incremental revenue falls below $800K annualized, OR if email/SMS deliverability drops below 25% open rate for two consecutive quarters. |
This is one move out of a full analysis. Read a complete report — every page, no email required.
The engine runs the same structured method on any business, and what changes by industry is which numbers it asks for and which framework it routes to. For e-commerce and DTC brands that means LTV/CAC, contribution margin, paid media as % of revenue rather than generic benchmarks. Every page in this section carries an excerpt from a completed run so you can judge the depth before spending anything.
Between seven and fifteen minutes for the run itself. You watch it being built, and you see the full output before there is any payment.
It states its assumptions where your data stops rather than refusing to proceed, and it marks which conclusions depend on them. That is more useful than waiting for a dataset you may never assemble.
Describe the situation in your own words and we will tell you which analysis answers it — before you sign up for anything.
Describe my situation →Prefer to skip ahead? Go straight to the free diagnostic.