Most market research
changes no decision.

Three questions worth answering

Who currently pays to solve this problem, and how much. What they use now, and specifically what annoys them about it. What would have to be true for them to switch.

All three come from talking to buyers. None comes from a market size report, which tells you how big an industry is — a number that has almost no bearing on whether your business works.

Competitors are the best available data

Their pricing tells you what the market bears. Their job listings tell you where they are investing. Their reviews tell you what customers hate, in customers' own words. Their longevity tells you the economics sustain a business.

This is free, current and specific — a far better foundation than a purchased forecast.

What the engine actually does with this question

This question routes to Startup Genius — one of 29 engagements the platform runs. It does not produce advice in general; it produces this analysis for your business:

✓ Sizes who could realistically buy this — not the size of the industry
✓ Estimates what a customer costs to acquire and what they are worth to you
✓ Tests whether the gap between those two survives contact with reality
✓ Models the cash you need and when break-even actually arrives
✓ Names the assumptions the whole idea rests on, ranked by damage if wrong
✓ Gives the cheapest test that would prove the riskiest one false

You watch the analysis get built before you pay anything. Read a complete report here if you would rather see the depth first.

Questions people ask about this

How do I do market research on a budget?

Talk to twenty potential customers and read your competitors' reviews carefully. That costs time and nothing else, and produces more decision-relevant information than any report you could buy.

What questions should I ask potential customers?

Ask what they do now and what goes wrong with it, not whether they would buy what you plan to make. People describe their present accurately and predict their future purchases badly.

Is market size important?

Far less than people assume. What matters is whether enough reachable buyers exist at your price to support the business you want, which is usually a much smaller and more answerable question.